Privacy Policy

Last updated: November 10, 2026

Astero Group USA, Inc. (“Astero Group,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://asterogroup.com (the “Website”), schedule a meeting, or communicate with us.

1. Information We Collect

Our Website is primarily informational. Visitors do not need to create an account or provide personal information to browse its content.

We may collect the following categories of information:

Contact and Professional Information: When you schedule a meeting through Calendly or communicate with us, we may receive your name, email address, phone number, company name, professional details, and information you voluntarily provide.

Internet and Device Information: Through website hosting, Google Analytics, and related technologies, we may collect or process IP addresses, browser and device information, approximate geographic location, pages visited, referral sources, and website interactions.

Scheduling Information: Our embedded Calendly scheduler may collect appointment dates, times, scheduling preferences, and information submitted during the booking process.

We do not intentionally request sensitive personal information through the Website.

2. How We Use Information

We use information for legitimate business purposes, including:

Scheduling meetings and responding to inquiries.
Communicating with prospective and existing clients.
Operating, securing, and maintaining our Website.
Understanding website traffic and improving visitor experience.
Evaluating interest in our professional services.
Maintaining appropriate business records.
Complying with legal obligations and protecting our rights.

We do not use information collected through the Website to make automated decisions that produce legal or similarly significant effects concerning visitors.

3. Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4), a website analytics service provided by Google, to understand how visitors interact with our Website. GA4 processes information such as pages viewed, referral sources, browser and device details, approximate location, and interactions with our Website.

Google Analytics may use cookies and similar technologies to collect information about website visits, traffic sources, device characteristics, and user interactions.

This information helps us evaluate and improve the performance of our Website. Google states that GA4 does not log or store individual IP addresses; IP addresses may still be processed to derive approximate location, and our hosting provider may separately process IP addresses in server logs.

For more information about Google’s privacy practices, visit:

https://policies.google.com/privacy

You may also use Google’s Analytics Opt-out Browser Add-on:

https://tools.google.com/dlpage/gaoptout

4. Calendly Scheduling

Our Website includes an embedded scheduling tool provided by Calendly.

When you interact with the scheduler, Calendly may collect information necessary to arrange your appointment, including contact details, scheduling preferences, and technical information about your interaction with the service.

Calendly may also use cookies and similar technologies to support scheduling functionality, security, analytics, and other purposes described in its privacy notice.

Information submitted through Calendly may be shared with Astero Group to facilitate meetings and related communications.

Calendly’s Privacy Notice is available at:

https://calendly.com/legal/privacy-notice

5. Cookies and Similar Technologies

Our Website and integrated third-party services may use cookies or similar technologies for essential functionality, website security, appointment scheduling, and analytics.

These technologies may include:

Essential cookies: Support website functionality and security.
Analytics cookies: Help us understand traffic and website performance through Google Analytics.
Third-party scheduling cookies: Support the operation of Calendly’s embedded scheduling service.

We do not currently use the Meta Pixel on our Website.

You can manage or delete cookies through your browser settings. Certain third-party services may also provide their own cookie-preference controls.

GA4 commonly uses first-party cookies named _ga and _ga_<identifier> to distinguish visitors and maintain session information. Google specifies a default expiration of two years, although browser limits and service settings may shorten that period. Cookie expiration is separate from the retention of analytics data.

Disabling cookies may affect the availability or functionality of certain features. Google’s Analytics Opt-out Browser Add-on applies to supported browsers and does not stop information you submit to Calendly or our ordinary server logging. Browser cookie settings alone may not prevent all analytics transmissions.

Our Website is directed to businesses in the United States. This policy explains our practices; reading it or continuing to browse does not itself constitute consent to nonessential cookies. Any choices offered by an embedded third-party service apply to that service and do not automatically control GA4 across our Website.

6. Sharing and Disclosure of Information

We may disclose information to service providers that help us operate our Website and communicate with visitors, including our website hosting provider, Google Analytics, and Calendly.

We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights, or address security concerns.

We do not sell personal information to data brokers.

We do not intentionally disclose personal information for cross-context behavioral advertising. Certain third-party technologies may involve additional data processing, as described in their respective privacy notices.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy.

Contact and scheduling information may be retained for business communications, recordkeeping, and follow-up purposes. Our GA4 property is currently set to retain user-level and event-level data for 14 months, with the user-data retention period reset on new activity. These controls do not apply to most aggregated standard reports. Other technical information is retained according to applicable service settings, operational needs, and legal requirements.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal obligations.

8. Data Security

We use reasonable administrative and technical safeguards intended to protect information under our control against unauthorized access, disclosure, alteration, or loss.

However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

9. California and Other Privacy Rights

We respect the privacy rights of California residents and will review applicable requests consistent with California law, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), where applicable.

Depending on the circumstances and applicable legal requirements, California residents may have the right to:

Know what personal information is collected, used, and disclosed.
Request access to specific personal information.
Request correction of inaccurate personal information.
Request deletion of personal information, subject to legal exceptions.
Request information about applicable data retention and disclosure practices.
Opt out of the sale or sharing of personal information, where applicable.
Limit certain uses of sensitive personal information, where applicable.
Exercise applicable privacy rights without unlawful discrimination or retaliation.

For purposes of California privacy disclosures, the categories of information described in Section 1 identify the personal information we may collect. The purposes of collection, categories of service providers receiving information, and retention practices are described in Sections 2 through 7.

We do not intentionally collect sensitive personal information through our Website for purposes of inferring characteristics about visitors.

You may submit privacy inquiries or requests by email to jim@asterogroup.com or to the mailing address provided below. We may need to verify identity before fulfilling certain requests and may decline requests where an applicable legal exception permits or requires us to do so.

Residents of other jurisdictions may also have rights to access, correct, delete, or receive a copy of personal information, or to object to or restrict certain processing, depending on the law that applies. Where applicable, you may withdraw consent, use an authorized agent, appeal a request decision, or complain to a privacy regulator. Contact us using the details below to exercise an applicable right or appeal a decision. We will respond to requests as required by applicable law.

10. Third-Party Websites

Our Website may contain links to external websites, including business partners, professional resources, and social media platforms.

These websites operate independently and may have privacy policies and practices different from ours. We encourage visitors to review their policies before providing personal information.

11. Children’s Privacy

Our Website is intended for business and professional audiences and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through the Website. If we learn that such information has been collected, we will take appropriate steps to address it.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business, Website, technology, or applicable laws.

The most recent version will be posted on this page with an updated effective date.

13. Contact Information

For questions, privacy inquiries, or written requests concerning this Privacy Policy, please contact:

Astero Group USA, Inc.
214 Main Street, Suite 488
El Segundo, CA 90245
United States
Email: jim@asterogroup.com